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Frequently asked questions

Fragrance Tips & FAQs

What do the EDT, EDP abbreviations mean?

These abbreviations refer to the strength of the fragrance (the perfume oil concentration).  As pure perfume extract is very expensive, the higher the content of perfume – the higher the price of the fragrance plus the expectation of how long it will last on your skin.  Here is a summary of the most common fragrance types:

Strength Perfume Content Longevity Use
Parfum/Pure Perfume 15-25% the highest concentration of perfume oil Approx 6-12 hours Special/Evening
Eau de Parfum/EDP 8-15% perfume oil Approx 4-8 hours Evening/Winter
Eau de Toilette/EDT 4-10% perfume oil Approx 2-5 hours Everyday
Cologne/Eau de Cologne/EDC 2-5% perfume oil Approx 1-3 hours Everyday/Summer
Eau Fraiche 3% or less Approx 1-2 hours Everyday/Summer
Aftershave 1-3% perfume oil Approx 2-4 hours Everyday


How to Store

As fragrance can be expensive, buying a bigger bottle is much more cost effective and providing it is stored carefully, your fragrance can last you indefinitely!

Key Tips:

  • Keep your bottle away from heat and light
  • If possible, try to keep your bottle in its box
  • Do not keep bottles in the bathroom – the varying damp and  humid temperatures will affect the true fragrance


How to Wear

Depending on your skin type, perfume is ideally worn on your pulse points or where the body is naturally warmer.  These areas will improve the drying time of the perfume and its intensity.  Most common areas of application for women are:

  • Wrists
  • Neck & décolleté
  • Behind the knees
  • Behind the ears (dabs of pure parfum)

Men are best to wear their fragrance on:

  • Wrists
  • Neckline
  • Face (aftershave lotion/splash, cologne and balm only)

Alternatively for a more subtle effect, spray the fragrance at arm’s length, then walk into the scented cloud.  Do not apply directly onto clothing as this may stain.

Do not rub or spray too close to your skin. This affects the drying process, your fragrance won’t settle correctly and it may affect the longevity.

Remember, as we age our skin type and sense of smell begin to change and fade. What we wore years ago may not smell the same or equally last as long.  This is where stronger concentrations of fragrance are needed or you may need to use the layering process.


What is Layering?

Our skin types are all different. The water, oil content and pH levels affect not just how a fragrance smells but how long it lasts on your skin.  For those with oilier skin, fragrance will last longer and layering of products may not be necessary.

For those with normal to dry skin, layering can be a helpful process in which we prepare for the day ahead so that we need not continuously reapply our fragrance, or can simply make an expensive product last longer.

Basically, layering comprises the use of complementary body products to help prolong the fragrance.  First, we need to shower or bath with a complimentary bath/shower cream, soap or gel then immediately afterwards work in a generous application of body lotion or cream whilst the body is still moisturised.  Finally, apply a good all over spray of fragrance.

Key Tips:

  • Preparation! Use a perfumed bath or shower gel
  • Apply a perfumed body lotion whilst skin is moist
  • Final spritz of fragrance all over or on pulse points

Extra Tips:

  • If complementary body products are not available, choose a light or non-scented alternative
  • Carry a travel size/atomiser of fragrance to top-up during the day


What are Fragrance Notes?

Notes are plant or flower extracts and even synthetically made molecules that form a group of fragrance ingredients that develop on the skin in three distinct phases:

Top or Head Notes The first impression of a fragrance.These are the light notes that burst on your skin as you first spray. The Top Notes are so light that they usually wear away within 10 to 15 minutes.
Middle or Heart Notes As Top Notes fade, the heart or middle notes bloom on your skin. These form the core of the composition, and are the dominant structure of the fragrance.
Base or Soul Notes This structure is emphasised and fixed by the base or soul notes. These are the foundation of the fragrance, the notes that bind the other ingredients together. They create the memory that makes the experience linger in your mind, and make the fragrance last for hours on your skin.


What are the Different Fragrance Types?

Because our sense of smell is very personal, one person’s interpretation of a scent type may be quite different from another.  Someone’s ‘fresh’ may be another’s ‘floral’.  As a general guide, the following groups can be used to help group a fragrance so that choosing a similar type shouldn’t be too far from your normal style.

Scent Type



Oriental Amber, vanilla, patchouli, musks Patchouli, sandalwood, woody essences, vanilla
Spicy Cinnamon, tonka bean, caraway, nutmeg, mace, cardamom, anise Cinnamon, tonka bean, caraway, nutmeg, mace, cardamom, anise, cloves
Woody/Chypre Woody, mossy, flowery complex (non sweet) Patchouli, vetiver, sandalwood, cedar, oakmoss
Floral Rose, jasmine, osmanthus, lavender, mimosa, tuberose, narcissus, scented geranium, violets Geranium, lavender, aromatic herbs, balsam
Fresh/Oceanic/Green Fresh,  energetic, green, water/marine notes Fresh,  energetic, green, water/marine notes
Fruity Apples, melon, pear, peach, raspberry, juniper Apples, melon, pear, juniper
Citrus Bergamot, orange, lemon, petitgrain, mandarin Bergamot, orange, lemon, petitgrain, mandarin

Still confused? Don’t worry, you may find our Fragrance Finder tool quite useful to help find yourself a new scent or the perfect gift.

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